11/24/2023 0 Comments Sp harper wilde![]() For Black History Month, they’re teaming up with Therapy for Black Girls to shed light on the mental wellness of Black women and girls with a version of Harper Wilde’s cult-favorite, the Bliss Bra. Harper Wilde, the female-founded intimates brand known for empowering, educating, and inspiring women has launched a bra capsule backed by quality and a philanthropic mission. That’s what we strive to be.If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. “But for a really high-quality product at a great price that is just your everyday sports bra, there really weren’t any go-to options on the market. And then you’ve got the options at like Target or Walmart that are like $10 to $15,” Kerner said. “You’ve got these really expensive options, which are over $100. Other members of the advisory board are Joanna Coles, former chief content officer of Hearst, and Julie Larson-Green, former chief experience officer of Microsoft. Now the company is on track for similar - if not better - results this year.įisher credits Turney for “clueing them in” to the growing demand for sports bras. Last summer, the strapless bra had a waitlist of 6,000 people. ![]() Sales from the first year to the second increased more than 400 percent. It was just a realization that we deserve something better.”Īfter talking to hundreds of women, the duo pinpointed the three things they believed women wanted in their bra shopping experience: comfort, convenience and a fair price.Īnd so far the method appears to be working. “I was wearing a bra that was five to seven years old. “We could get razor blades, eye glasses, mattresses delivered to our door every day, and yet I couldn’t get a bra online,” Kerner said. Jane Fisher and Jenna Kerner, founders of Harper Wilde. But what they did have was experience as busy working women who had little time to shop for bras. Neither Kerner nor Fisher had any experience in retail. (The name is a combination of female authors: Harper Lee and Laura Ingalls Wilder.) Harper Wilde was born online in 2017, the brainchild of Jenna Kerner and Jane Fisher, two friends from business school. Someone else would come in and say, ‘Great. “Someone commented on Instagram, ‘I’m never buying from you. “And it was really great to see on social media our community standing up for us,” Kerner said. “It created some challenges with us in terms of getting more to market quickly. “We had people screenshotting our e-mails and posting them to Instagram, asking for more,” she said. Kerner said sales of the limited-edition bra were more than triple other limited edition bras. Like the “F–k Your Laws” bra that Harper Wilde launched last May after proposed abortion legislation surfaced that could threaten Roe v. Where these guys have found a niche is that they really talk to the customer, understand what’s in that customer mindset and what they want.” Some stick and some don’t,” Turney said “And Harper Wilde really separates themselves from people who have just knocked off the traditional players. ![]() ![]() And there’s always been variety, a plethora of different kinds of bras. “Victoria’s Secret has dominated the market for so long. consistency of fit, convenience and ability to use wit and humor to speak to the modern Millennial woman. She said she was drawn to the company because of its combination of technical features - “The cups are super soft,” she said. ![]() Turney, who served as ceo of Victoria’s Secret from 2000 to 2016, was brought on as an adviser to Harper Wilde last year. Yvette Nicole Brown Speaks Out on Hollywood Strike at MPTF's NextGen Summer Party ![]()
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